A WBENC-Certified Women-Owned Business

Carlson is proud to be certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s leading third-party certifier of businesses owned and operated by women.

Earning our WBENC Certification was extremely important to us. It’s the ultimate seal for women-owned businesses in the United States and provides an outstanding network of female business leaders. Being part of this community means we’re devoted to not just delivering high-quality nutritional supplements but also promoting the professional advancements of women.

– President Carilyn Anderson

A Rigorous Review Process

The WBENC Certification process includes an in-depth review of the business and site inspection to confirm the business is at least 51% owned, operated, and controlled by women and has the appropriate structure and strategic business planning and implementation in place.

Supporting & Empowering Women

As a women-owned company, Carlson embodies a unique blend of care and commitment to health. We understand firsthand the specific nutritional requirements and wellness concerns of women and their families and bring a distinct perspective to product development. Being women-owned and led also allows us to inspire and empower other women, encouraging them to take charge of their health and the health and wellbeing of their families.

Family- & Women-Owned & Led Since 1965

Carlson began in 1965 as one woman’s mission to improve the health of her family through nutrition. Founder Susan Carlson’s father suffered from heart issues but found support through natural-source vitamin E. Inspired by this discovery and relying on her background as a pharmacist, Susan created one of the first full lines of natural-source vitamin E worldwide. Carlson is proud to still be family owned and female-led by Susan’s two daughters, President Carilyn Anderson and Vice President Kirsten Carlson, and now offers more than 300 nutritional supplements across all categories.

Supporting Women in the Industry

Carlson is also a sponsor, member, and supporter of Women in Nutraceuticals (WIN), whose mission is to empower women in the industry to unlock their personal and professional potential. WIN is a non-profit that aims to increase female leadership roles in the nutraceutical industry, secure funding for women-led businesses, and improve women’s participation in science and research.